Atención Fashion: Fashion For Mature Clients - Sergio Cejudo Redefines The Conversation

By Isabel Castrejón Pascacio

Fashion has long been driven by youth-centric imagery, trends, and marketing strategies. Yet one of the most loyal, discerning, and financially independent audiences remains largely overlooked: mature clients. This demographic, often defined as individuals over 50, possesses a deep appreciation for quality, personal style, and craftsmanship. Designing for them is not about following fleeting trends, but about creating clothing that respects experience, individuality, and confidence.

Designing fashion for mature clients requires a thoughtful and nuanced approach. Fit and comfort are essential, but they should never come at the expense of elegance. Bodies change over time, and garments must respond intelligently, through refined tailoring, flattering silhouettes, and high-quality fabrics that move well and feel luxurious on the skin. Timeless design is another critical element. Mature clients often seek pieces that transcend seasons, favoring versatility and longevity over fast fashion. Attention to detail, artisanal techniques, and impeccable finishing are highly valued, as this audience recognizes and appreciates craftsmanship.

Equally important is personal expression. Mature clients are not interested in disappearing or dressing “appropriately” by outdated standards. They want clothing that reflects their personality, life experience, and confidence. Designers who listen and offer customization or bespoke options often build lasting relationships with these clients.

Despite its potential, the mature fashion market has been historically neglected. The fashion industry tends to equate innovation with youth, driven by advertising, social media, and runway culture that prioritize younger consumers. There is also a persistent misconception that mature clients are less adventurous or less interested in fashion, when in reality many are eager to invest in unique, well-made pieces that align with their identity. Additionally, fast fashion business models are ill-suited to this demographic. Mature clients value quality over quantity and are less motivated by rapid trend cycles. As a result, designers and brands willing to slow down, focus on craftsmanship, and offer meaningful design find a receptive and loyal audience.

Sergio Cejudo was born into a family devoted to high-end children’s couture. From the age of six, he was already designing and crafting garments within the family business. In 2000, he launched his own brand in Montreal, Canada, where he fused art, particularly painting, with fashion. For many years, he sold his designs in Playa del Carmen and Tulum. Some time ago, he met the artist Lady Zen and created several custom pieces for her stage performances. Concert audiences were captivated by Sergio’s designs, helping him build a following in San Miguel de Allende, where clients began commissioning bespoke pieces. Today, his focus is on mature clients, a fashion-loving demographic that remains largely underserved.

He debuted his new line to the San Miguel audience during Fashion Parade 2025, captivating audiences and showing everyone he’s here to stay.

Each of Sergio’s pieces is unique, conceived from a vision that fuses artisanal sensitivity with the experience of a lifetime devoted to garment making. His work exemplifies how fashion for mature clients can be bold, artistic, and deeply personal, proving that style does not diminish with age, but evolves. Moreover, San Miguel’s lifestyle—rich in social gatherings, cultural events, and artistic expression, creates a genuine need for distinctive, elegant clothing. Mature residents here are not dressing to follow trends, but to express who they are. This makes the city a fertile ground for designers who value authenticity, artistry, and a deeper connection with their clientele.

In recognizing and serving the mature fashion market, designers not only address a significant gap in the industry, they help redefine fashion as a lifelong form of self-expression.

Isabel is an art history professor at the UNAM as well as founder of WearSanMiguel, and organizes Fashion Parade, the largest yearly fashion show in San Miguel